September 17, 2007

OS cold war hot again?

This blog is more or less about business and technology, so when we write about Apple, it's usually more of a business case type thing and not about the possible use of Apple technology in mainstream businesses. But a recent article in the New York Times suggests that Apple's Mac OS has been given a brief window of opportunity to gain business customers by Microsoft's missteps with Vista. Will fear of Vista plus the wild popularity of iphones and ipods equal more Macs on business desktops? Will the black MacBook Pro become the new ThinkPad?

A big shift seems unlikely. Apple's 3% share in computers today is unlikely to get to its 1984 peak of 14% despite increases in browser-based, platform-agnostic business software, virtualization and Apple's adoption of Intel chips, all of which reduce the gulf between Mac and PC (and other) hardware platforms. On top of that, Apple might turn out to be its own worst enemy, with product and market decisions that come off as arrogant in a way that recalls the worst of Apple's past and many a Microsoft misstep: the iPhone price drop angered many of the company's biggest fans; fortunately Jobs apologized and handed out some store credit; some see recent ipod releases as more tired than wired, and apparently, Apple has been slipping lower-color displays into their products, much to the annoyance of their key constituency in the graphic arts market.

Could Apple blow their big chance at competing with Microsoft by acting like Microsoft on their worst days? Does irony come in five brushed-aluminum colors?

Posted by David Karp
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